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  • Funnel Media Group

Funnel Radio’s Behind the Mic

We’ll help you launch, grow, correct or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you.

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Episodes

How to be a Great and Memorable Podcast Host

Wednesday Aug 12, 2020

How to be a Great and Memorable Podcast Host

Wednesday Aug 12, 2020

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.  

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Ten Steps to Start a Podcast in Two Weeks!

Tuesday Aug 04, 2020

Ten Steps to Start a Podcast in Two Weeks!

Tuesday Aug 04, 2020

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients. Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

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How to Get a Guest for Your Podcast

Tuesday Jul 21, 2020

How to Get a Guest for Your Podcast

Tuesday Jul 21, 2020

  Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

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How Hosting a Podcast Helped at Chief Outsiders

Monday Jul 13, 2020

How Hosting a Podcast Helped at Chief Outsiders

Monday Jul 13, 2020

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

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Learn About the Many Types of Popular Podcasts

Monday Jul 06, 2020

Learn About the Many Types of Popular Podcasts

Monday Jul 06, 2020

  There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

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Podcasts are the Number One Source for Multi-Use Content

Tuesday Jun 30, 2020

Podcasts are the Number One Source for Multi-Use Content

Tuesday Jun 30, 2020

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

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Balancing the Rise of the Cost of Marketing with a Smaller Staff

Friday Jun 05, 2020

Balancing the Rise of the Cost of Marketing with a Smaller Staff

Friday Jun 05, 2020

The demands on marketing are increasing exponentially.   Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them.  Our guest is Stacy Gentile, partner at Martivia.  This program is for C-Level Executives and Marketing Management. About Martivia: Marketing on Demand  Funnel Radio Channel is hosted by James Obermayer, which is a program   on the Funnel Radio Channel.    

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Narrowcast Podcasting for B2B Marketers

Wednesday May 27, 2020

Narrowcast Podcasting for B2B Marketers

Wednesday May 27, 2020

B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This program’s audience is every B2B marketer.

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