Podcasting

As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick checklist of 13 items you should have ready before you launch. It's only a taste of the course, but we hope you find it helpful. It's a two-hour course limited to 15 people and is jam-packed with tips, tools, and guidance.
Links from this episode:
DMANC.org
Susan Finch on LinkedIn
Funnel Media Group to help you produce your podcast or reboot your existing video content in a new venue
 
 

In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through Google Workspace. This opens up free analytics tools and helps establish your podcast's online presence. Susan then outlines the 9 steps to get set up: 
Get a dedicated domain for your podcast
Set up the podcast as a business in Google Workspace
Document login information
Create a Cloudflare account
Change domain name servers to Cloudflare
Add podcast domain to Google Workspace
Create a dedicated podcast email address
Check if your main business site has a Google My Business profile
Create a Google My Business profile for your podcast site

Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intimacy of podcasting. You are putting the show in your ears - you are listening to them in your car, your home, while walking the dog. You build a personal relationship with the host and their guest.
 
I’ve been a speaker at events. I see the pluses, but I’ve also seen how limited the opportunity for that 3-5 day effort returned. The biggest benefit is strengthening the relationship with the organization that invited me to speak to its members. Most of my speaking is to private professional organizations, so nothing is recorded and definitely not published. Adding these events to my portfolio of speaking can be problematic as I usually speak on proprietary topics specific to the audience.  I’ve also spoken on behalf of my non-profit to large ballrooms, and conferences. It made a memorable event, but rarely outside that event led to much more than a few compliments. Even when the carrot to speak at the event was access to the list, the attendees were rarely decision makers, so they would read the subject, and typically, that was that.
Here is a recent post on this topic comparing the effectiveness of both options.
https://funnelmediagroupllc.com/speaking-gigs-vs-podcasting/ 

In this 13 minute episode we cover our favorite podcast equipment and the reasons we prefer one over another. There are some additional items we suggest to give you a more professional look and sound.
Podcast Microphones - Rode USB Condenser mic , Yeti
RiversideFM has more ideas:
If you’re on a tight budget or just want a mic that doesn’t have a huge learning curve, consider one of these plug-and-play USB microphones:
Rode Procaster ($250)
Rode NT-USB ($177) 
Audio-Technica ATR2100-USB ($80) 
Webcams - Logitech BRIO
Pop Filters and Mic Muffs
Sound Panels
Backgrounds vs. greenscreens (no link tells you we are not fans of greenscreens)
Lighting kits article
Recording Zoom vs. Riverside.fm
Mixing boards article
Amazon, BHPHOTO
Headsets for recording and editing
Teleprompters
RiversideFM has additional podcast equipment lists you may find helpful.
Need help with your set up or editing, let us know. susan@funnelradio.com

You know the music, you know how it works. Play along with our version - Funnel Feud to hear the answers to these questions:
1. What is a reason you would want a do-over with a guest?
2. What is the reason your podcast failed?
3. What is your favorite podcast equipment?
We asked 100 podcast hosts, producers and teams and the answers in this episode are what they said. You can get the full list from us - just email us. If you want to know our favorite equipment, we'll tell you that, too! It will be part of another upcoming episode on Behind The Mic - Funnel Media Group's favorite equipment and tools for producing podcasts.
 

Podcasting editors' tips from EJ Albaugh. EJ reminds us that if we can do a bit of practice we can save time and money with our editing solutions. Don't be afraid of a retake, and beware of Zoom twang when there are bandwidth issues for your host or your guest, or your producer.  If you listen to this and would like the podcaster's checklist magnet from Funnel Media Group, email producer@funnelradio.com with your mailing address and we'll get one to you. While you're at it, send us your podcast URL so we can check it out!
 

You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers.
If you do need to move your show and this list is too daunting, reach out to Susan@funnelradio.com - The team at Funnel Media Group can help you with this transition so nothing is missed. 

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways.