Funnel Radio Channel
Why Podcasts Fail to Get Beyond the 8th Episode

Why Podcasts Fail to Get Beyond the 8th Episode

September 8, 2020

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There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast.  Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.

This week’s Behind the Mike with Jim and Paul

Paul Roberts is the founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 


Funnel Radio ChannelFunnel Radio Channel's Behind the Mic is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

How To Get More Listeners for Your Podcast

How To Get More Listeners for Your Podcast

August 25, 2020

Susan Finch and Paul Roberts on Behind the Mic

Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.

But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans.

1. Do you have catchy titles that give a clue what it is about?
2. Do you have a catchy 150 character description that tells what they will hear, the problem it will solve, and who the guest is?
3. Are you editing so everyone sounds good and you don't irritate listeners?
4. Are your topics and guests compelling to your target audience?

 

Here are the tips:

  1. Create a way for listeners to sign up and receive updates via email when you post a new episode? RSS to email using GetResponse or similar.
  2. Automatically post to your social accounts when you publish a new episode.
    IFTTT.com
  3. Have a way to schedule promotions of past episodes. Agorapulse.com
  4. Ask people to subscribe in EVERY episode at the end - your call to action CTA.
  5. Send the guest a package and ask them to post it to their connections, followers, etc. all social accounts - you make it EASY for them.
  6. Ask the guest 3 months later where they posted it on their site so you can promote it.
  7. Ask your internal fans to share out episodes each time you publish.
  8. Mention super fans in episodes, @mention them in social posts about it, thank them for being fans.
  9. Include links to subscribe to your shows on a landing page on your main site with a player to binge listen to past episodes.
  10. Include a link to your show in your signature, thank you pages after sign up, registration, newsletter subscriptions.
  11. Include small call-out at the bottom of all newsletters that are emailed. 
  12. Add as a part-time position in your LinkedIn profile to trigger alert to ALL connections. In that position, add the ways they can listen to your show with a link to each venue, if possible. Or take them to the landing page on your MAIN site with all of those app venue links.

 

How to be a Great and Memorable Podcast Host

How to be a Great and Memorable Podcast Host

August 12, 2020

Susan Finch on Behind the Mic

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.

 

Ten Steps to Start a Podcast in Two Weeks

Ten Steps to Start a Podcast in Two Weeks

August 4, 2020

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Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.


Funnel Radio ChannelFunnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How to Get a Guest for Your Podcast

How to Get a Guest for Your Podcast

July 21, 2020

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Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

 

About Sheena McKinney

Sheena McKinney is the Executive Assistant to B2B Influencer (and busy) Matt Heinz, President of Heinz Marketing and host of Sales Pipeline Radio.  She thrives on utilizing both natural and honed people plus, project management skills. For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and one who makes things happen. 

 

With over 30 years of executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile.  One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable.  She is detail-oriented but also creative.  She serves as the Finance, HR, IT, and Facilities Liaison and is the go-to for anything and everything office management and operations related for Heinz Marketing.

 

Sales Pipeline Radio/Podcast

Sales Pipeline Radio, each week features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. SPR covers the entire pipeline– demand generation, lead management, sales effectiveness, technology, and more– all focused on helping you find, manage, and win more business. 

Sales Pipeline Radio is live on internet radio at 10:30 am PT time each Thursday (GMT-08:00) Pacific Time (US & Canada).  The host is Matt Heinz, founder of Heinz Marketing.

 


Funnel Radio ChannelFunnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

July 13, 2020

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We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

About Mark Coronna - Chief Outsiders

Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies.  With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.

He is also the host for the radio/podcast The Practical CMO.

Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)

Mark can be reached at [email protected]  612.554.0081, or linkedin.com/in/markcoronna 

Chief Outsiders 

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant.

 


Funnel Radio Channel Funnel Radio Channel is hosted by James Obermayer, which is a program the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Learn About the Many Types of Popular Podcasts

Learn About the Many Types of Popular Podcasts

July 6, 2020

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There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

This week’s Behind the Mike with Jim and Paul

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 


Funnel Radio ChannelFunnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Podcasts are the Number One Source for Multi-Use Content

Podcasts are the Number One Source for Multi-Use Content

June 30, 2020

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Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

Behind the Mic's Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

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