About Our Hosts:
Inside, Inside Sales
Darryl Praill, Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.
Praill is a former recipient of the coveted Forty Under 40 Award, and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College.
Predictable Revenue Radio:
The only way to unlock sustained growth is deliver predictable revenue, and that’s the focus on Predictable Revenue Radio. Delivering insights, thought lead ership, and best practice on how to improve sales velocity, Predicable Revenue Radio talks to th e top B2B sales leaders, sales ops, enablement and marketing execs to help you crack the code to high performance selling. Predictable Revenue Radio brought to you by Altify, the Sales Transformation company.
Patrick Morrissey, CMO Altify:
Patrick Morrissey is the Chief Marketing Officer at Altify, responsible for all aspects of marketing as well as channels and alliances. Prior to joining Altify, he was CRO of Simpplr, and has held multiple executive positions in sales and marketing at Salesforce, DataSift, Savvion and Business Objects.
Revenue Rebels by DemandLab
The rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.
Rhoan Morgan, CEO DemandLab
As CEO of DemandLab, Rhoan sets the direction for the technologies, strategies, and partnerships that drive success for the agency’s clients. An early proponent of marketing automation, Rhoan continues to explore the next wave of technologies and analytics that support engaging customer journeys, and deliver valuable customer insights that advance business goals and accelerate revenue
The B2B Data vendor space is rapidly changing. Gone are the days of accepting incomplete, inaccurate and eroded data as the norm. The data space has been plagued by misinformation about what good B2B data is and how to find it. Tune into Data Dump to hear top B2B data vendors and buyers discuss the reality of today’s data landscape, help you navigate your buying decisions and laugh along the way.
Mark Godley, CEO of LeadGenius
Mark has a verified track record for creating and leading organizations that consistently surpass revenue objectives and is best known for driving revenue that significantly outpaces industry growth while rejecting herd mentality.
Ready, Set, Grow!
Laura Patterson is well-known for being a pioneer in the field of marketing measurement and performance management. Her breadth of experience in helping companies accelerate growth make her an ideal host for this newest SLMA program, ‘Ready-Set-Grow.’ For the Ready Set Grow program, Laura brings C-level executives from across various industries to each segment to discuss how they have organically grown their companies. These “tell-all” programs will focus on revealing to listeners the tools and management techniques the guests have used to fuel their above-average growth.
“When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive,” added Laura. “Each of the guests on ‘Ready-Set-Grow’ will share insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regard to the growth mandate.”
About Laura Patterson
Laura is a recognized expert in proving and improving the value of Marketing and an authority in Marketing Performance Management with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries. She is a results-oriented executive with entrepreneurial experience and a passion for helping companies gain insights from data, develop metrics, and design processes to drive growth, create customer value, and improve business and Marketing performance. Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is also honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. And Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.
Mari Anne Vanella
Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.
Publisher of the Funnel Media Group, LLC and founder of the Sales Lead Management Association (2011) - 9,000 world-wide members. Senior Producer of the Funnel Radio Channel for business to business internet radio and podcast replays.
Host of SLMA Radio, the long running (2007) internet radio program that discusses sales lead management and sales lead generation topics and CRMRadio.today.
Rooted in Revenue
“Creating a new revenue stream with events can be challenging yet highly lucrative, that’s where Lany’s expertise comes in. I stay focused on missed steps in digital marketing.” said Rooted in Revenue Co-host Susan Finch. The program is cohosted by Lany Sullivan and Susan Finch.
Susan is happy to report long-standing relationships with her clients; some go back over twenty years. he enjoys assisting in the planning of their marketing effort through strategic content so they evolve to include new and current technologies, as well as social media trends. She helps for as long as you need the help or just whenever you need an extra hand.
In addition to social media weaving, writing and managing, she's also available to help with podcast and video hosting and voiceover. She creates the most efficient use of your time regarding social media or helping you when you are too slammed to do it yourself. Her custom training videos are becoming more popular to teach YOUR regular tasks to your staff to cut down on consulting time.
About Paul Petersen
Petersen is the General Manager and Vice President of GoldMine. His career spans working with sales and marketing systems and processes, having developed, managed, and sold for companies including McDonald's Corporation, General Electric, Symantec, and Allied Van Lines. He now has 19 years with a CRM background at GoldMine. He holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
Sales Pipeline Radio
Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
Sales Enablement Radio
Dan approaches helping companies grow revenue from a unique perspective – he’s done it. He’s walked a mile in your shoes and knows the pitfalls, short-cuts, and tried and true strategies to make it work. As a sales leader at some of the best run sales organizations he bridged the gap between strategy and execution to transform the selling effort and to increase productivity.
He uses this proven methodology now at the Brevet Group to combine strategic consulting, custom training and modern reinforcement to get results. His work results in quicker adoption and enablement of the new programs and processes in the sales team driving improved sales rep and manager productivity.
There are enough strategy binders, analytical models, and clever ideas to last a lifetime at most companies. But just because it’s on PowerPoint, doesn’t make it so. Successful execution is all that matters.
Brian has 25 years experience integrating the worlds of strategy, marketing and sales to help companies improve their customer-facing capabilities. His projects have focused on new tools, processes, and other enablers that connect big idea strategy to sales force implementation. Brian’s obsessed with not only getting the “what” right, but also the “how” – the change and people-related aspects so critical to driving sustained business improvement.
Asher Sales Sense
John W. Asher III
CEO Asher Strategies
John is an experienced international speaker on sales, sales management and marketing for Vistage, a worldwide network of CEOs.
VP of Sales and Marketing
Senior Partner and Trainer
Kyla is a top executive and partner at Ascher, a sales and marketing consulting company based in Washington, D.C.
WVU Marketing Communications Today
WVU Marketing Communications Today, a syndicated show that is at the intersection of data-driven decision making and marketing practice. Each week we will highlight an emerging or current trend impacting marketers today. Hosted by Cyndi Greenglass, our inaugural faculty member in the Masters of Science DMC Program, we will hear from leading professionals who blend the academics and practice of data-driven marketing today.
Cyndi W. Greenglass is a founding partner and Senior Vice President Strategic Solutions at Diamond Communication Solutions, a data driven communications firm specializing in Healthcare, Financial Services and direct response solutions. Cyndi has twice been named into the Top 100 Influential BTB Marketers by Crain’s BtoB Magazine, and was the 2012 CADM Chicago Direct Marketer of the Year. Cyndi is a member of the Executive Management team at Diamond Marketing Solutions where she is responsible for the strategic planning process, participates in strategic acquisitions, and manages the agency services division.
Prior to becoming a “Direct Marketer”, Cyndi spent 10 years in the international business consulting arena with the U.S. Embassy, the Canadian Consulate General, and the U.S. Foreign Commercial Service. In 2016 Cyndi was named one of 20 Women to Watch in Sales Lead Management and one of the 10 Most Fascinating People in Business to Business Marketing. Cyndi is passionate about educating future marketers on the importance of data analytics for strategic decision making. She lectures on data and digital marketing nationally, is highly sought after to speak at major industry conferences.Cyndi received her B.A. from University of Toronto and holds a M.S. in IMC from WVU. She is delighted to join the faculty of her alma mater as an online adjunct instructor.
Matthew Cummings is a senior marketing communications specialist at Erie Insurance, a publicly-traded Fortune 500 insurance company based in Pennsylvania. In this role, he is part of the company’s corporate marketing team and leads ERIE’s shared advertising buy initiative across 12 states and the District of Columbia.
Matthew’s award-winning marketing communications career includes more than 15 years of corporate communications, marketing and public relations experience in public education and non-profit roles — most recently serving as director of communications for the city school system in Erie, Pennsylvania.
He also served as vice president of Core Creative, a small marketing communications agency in Pennsylvania serving manufacturing, retail, education and nonprofit clients and enjoyed a five-year career in commercial radio as an announcer/producer.
Lee Silverman has worked for West Virginia University for over 20 years. During his tenure, his work has been in the fields of Information Technology, Instructional Design & Technology, and teaching Computer Science. He has concurrently held the roles of faculty, staff and student, which helped in developing a cohesive view of the institution and the technological and instructional needs of students and faculty. His educational background includes: Associate Degree in Computer Information Management, RBA Bachelorette, Master’s in Instructional Design & Technology, and he is currently a doctoral candidate in Instructional Design & Technology at WVU.
The Growthbound B2B podcast features industry leaders from companies that are successfully delivering on smart, strategic, and scalable revenue growth. We’re telling the story of how they got there, and how YOU can get there, too - whether you’re a company of 5 or on the Fortune 500.
Should you focus on Inbound? Outbound? ABM? Podcast host Katie Bullard doesn’t think it’s that simple. To really build pipeline and accelerate growth, you need a GROWTHBOUND B2B strategy. The magic formula depends on the goals of each organization, but we’re on a mission to find the best ways to move the needle.
Katie Bullard is the Chief Growth Officer at DiscoverOrg
responsible for leading the global marketing, product management, customer experience, and partnership functions. DiscoverOrg has landed on the Inc. 5000 list for 8 consecutive years and the Deloitte Fast 500 for 4 consecutive years.
Katie has spent 15 years at high-growth, private-equity-backed technology and data companies, and has a track record of consistently accelerating the growth and valuation of the businesses she works with - turning them into undisputed market leaders. Prior to DiscoverOrg, Katie served in executive leadership roles at Mitratech, Accruent, and D&B Hoover’s. She was named a 2018 Top 20 Women in Business to Watch by SLMA and her marketing team earned the 2017 SIIA Marketing Team of the Year Award.