host-paul-roberts

There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast.  Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.  

  There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This program’s audience is every B2B marketer.