October 19, 2021
We are regularly asked at Funnel Media Group how to jump-start a show's reach into new markets, and reach new audiences. This episode covers advertising, sponsors, and the change in best practices over the past two years. Consumer behaviors have changed - how they consume media. This is where our guest, Mary Ann Pruitt shines through her agency, Mosaic Media Agency. You will want to consider all of her insights and advice, as well as some great suggestions you can get started with today.
Who are we targeting?
How are we targeting?
What about the third-party cookie thing?
First-party data is available to you - you just don't realize it. It's time to invest in collecting your own first-party data.
Listen to this episode: Programmatic media buying has changed everything.
About Mary Ann Pruitt
Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.
Her hard work and savvy strategy skills have led Mosaic to year-over-year growth and has expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media.
Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about passing on the experience that she has gained to eager professionals looking for actionable marketing tips.
September 8, 2021
This episode was inspired by the great guests Interview Valet has been sending us for our hosts, and by a blog post, "Checklist Before You are a Guest on a Podcast". This episode covers expectations for guests hiring a podcast guest management firm, for those being contacted by them to have their clients on your shows, and what should be expected of all for a successful appearance on a show. You can read the post here. Listen to this conversation with my guest, Lasina Jensen, Client Success Team Manager at Interview Valet.
Please listen to this episode and share it out to your circles that are podcasts guests and hosts.
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July 19, 2021
This episode covers one of the questions from the recent one with EJ and Nina in Funnel Feud. These are the top 8 answers given by 100 podcast hosts, guests, and team members. Aside from swearing, revealing too much, and other simple editing issues, why would a podcast host ask the guest for a do-over? We'll give you tips on how to work around these 8 common issues in this 13-minute episode. Email me for the recap graphic. If you have additional reasons, please tell us. You can find me on LinkedIn here or email me [email protected]
July 5, 2021
You know the music, you know how it works. Play along with our version - Funnel Feud to hear the answers to these questions:
1. What is a reason you would want a do-over with a guest?
2. What is the reason your podcast failed?
3. What is your favorite podcast equipment?
We asked 100 podcast hosts, producers and teams and the answers in this episode are what they said. You can get the full list from us - just email us. If you want to know our favorite equipment, we'll tell you that, too! It will be part of another upcoming episode on Behind The Mic - Funnel Media Group's favorite equipment and tools for producing podcasts.
March 24, 2021
Podcasting editors' tips from EJ Albaugh. EJ reminds us that if we can do a bit of practice we can save time and money with our editing solutions. Don't be afraid of a retake, and beware of Zoom twang when there are bandwidth issues for your host or your guest, or your producer. If you listen to this and would like the podcaster's checklist magnet from Funnel Media Group, email [email protected] with your mailing address and we'll get one to you. While you're at it, send us your podcast URL so we can check it out!
December 21, 2020
Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free tools, tips and ways to build your listenership and expand your audience demographics.
December 3, 2020
Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode:
Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give you that option.
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November 11, 2020
Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away.
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November 4, 2020
You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers.
If you do need to move your show and this list is too daunting, reach out to [email protected] - The team at Funnel Media Group can help you with this transition so nothing is missed.