Ten Steps to Start a Podcast in Two Weeks

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

How to Get a Guest for Your Podcast

Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

About Sheena McKinney

Sheena McKinney is the Executive Assistant to B2B Influencer (and busy) Matt Heinz, President of Heinz Marketing and host of Sales Pipeline Radio.  She thrives on utilizing both natural and honed people plus, project management skills. For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and one who makes things happen. 

With over 30 years of executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile.  One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable.  She is detail-oriented but also creative.  She serves as the Finance, HR, IT, and Facilities Liaison and is the go-to for anything and everything office management and operations related for Heinz Marketing.

Sales Pipeline Radio/Podcast

Sales Pipeline Radio, each week features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. SPR covers the entire pipeline– demand generation, lead management, sales effectiveness, technology, and more– all focused on helping you find, manage, and win more business. 

Sales Pipeline Radio is live on internet radio at 10:30 am PT time each Thursday (GMT-08:00) Pacific Time (US & Canada).  The host is Matt Heinz, founder of Heinz Marketing.

Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

About Mark Coronna - Chief Outsiders

Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies.  With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.

He is also the host for the radio/podcast The Practical CMO.

Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)

Mark can be reached at [email protected]  612.554.0081, or linkedin.com/in/markcoronna 

Chief Outsiders 

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant.

 Funnel Radio Channel is hosted by James Obermayer, which is a program the Funnel Radio Channel.    

Learn About the Many Types of Popular Podcasts

There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

This week’s Behind the Mike with Jim and Paul

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

Podcasts are the Number One Source for Multi-Use Content

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

Behind the Mic's Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

Read the Transcript (Literal).  You can use quotes but please attribute it correctly to the podcast.

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Balancing the Rise of the Cost of Marketing with a Smaller Staff

The demands on marketing are increasing exponentially.   Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them.  Our guest is Stacy Gentile, partner at Martivia.  This program is for C-Level Executives and Marketing Management.

About Martivia: Marketing on Demand

 Funnel Radio Channel is hosted by James Obermayer, which is a program   on the Funnel Radio Channel.    

Narrowcast Podcasting for B2B Marketers

B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This program’s audience is every B2B marketer.

This week’s Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached a half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

Funnel Radio Channel is a program on the Funnel Radio Channel.  It is hosted by James Obermayer, Paul Roberts and Susan Finch. 

Predictions for Post Pandemic Business

We’d all like to know the immediate future. Marketing veteran Darryl Praill predicts what will occur in the world of sales in this episode of Funnel Radio. This short episode is for C-Level executives, specifically sales managers and salespeople.

About Darryl Praill

Praill is the host of the hugely popular podcast, INSIDE Inside Sales on the Funnel Radio Channel.

He also serves as Chief Marketing Officer of VanillaSoft, is a high-tech marketing executive with over 25 years’ experience spanning startups, re-starts, consolidations, acquisitions, divestments, and IPO’s. He has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books.

Praill is a former recipient of the coveted Forty Under 40 Award and has held senior executive roles in leading companies including Sybase, Cognos (now IBM), webPLAN (now Kinaxis), and CML Emergency Services (now AIRBUS). He has raised over $50 million in venture funding across multiple organizations and consulted with world-class corporations including Salesforce, SAP, and Nielsen. He is a Computer Science graduate from Sheridan College.

 Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

This Exciting Time in Marketing is What You Were Hired to Do

Yeah, yeah these are difficult times, but marketers are always faced with difficult times.  It is every marketer's job to over-come difficult times, be it market crashes, governments that stop buying, recessions, product failures, competitors, international meltdowns, hurricanes, tornadoes. 

As marketers, we've been there and done that and always found a way to recover because that's what we do.  That's why we were hired. We perform in the most difficult of times.  During this show Matt Heinz talks about:

• "These are the times," Matt says, "Where there is a separation of marketers who understand what it is to create a market versus those in it for the quick win."
• This is a time for great examples of empathetic and generous brands to create value
• We will look back in six months and see those marketers that were investing in their future or which were fearful of their present
• Will you accept your responsibility to rebuild your business?  Your country?  Will you be yourself, which is the builder of wealth for your company or just go after the quick win and abandon your principles?

About Matt Heinz

A prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing and the host of Sales Pipeline Radio where his listener base tops 105,000.

  More Matt Heinz

  Virtual Sales Training: How To Support Your Now Entirely Virtual Team

  Coronavirus, Trade Shows and Value vs Venue

 Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio  Channel.    

How to Manage Teams Remotely – PSA from David Kreiger

Pivoting to Remote Work: How to Keep Your Team Healthy and Productive in the Wake of Coronavirus

David Kreiger, President of SalesRoads, shares his advice on how to manage your teams remotely. Kreiger has successfully used this as his business model for 13 years and has advice for large and small businesses that are confronted with this challenge.

From David Kreiger

Since our inception 13 years ago, SalesRoads has been an entirely remote company. Over that time, we have perfected the art of managing and motivating a remote team. We have been named to the INC5000 and been named a Great Place to Work 4 years running.

We want to share our knowledge with other professionals and business leaders so they can keep their teams healthy, safe, and productive.

The Knowledge We Want to Share

• The technological infrastructure you need to take your team remotely
• How to motivate and coach a remote team
• How to manage and hold a remote team accountable
• How to structure effective meetings with remote employees
• What good communication looks like remotely
• Addressing feelings of isolation and loneliness when working from home
• How a remote work environment can allow people to be more productive and have higher job satisfaction
• The benefits for an organization of having a remote work environment
• How to create, maintain and foster a vibrant company culture in a remote setting

About David Kreiger

David Kreiger is the Founder and President of SalsRoads, a B2B appointment setting, lead generation, and sales outsourcing company. He has been named as one of The Most Influential Leaders in Sales & Lead Management by the SLMA the last four years in a row.

Although the health effects of the coronavirus are top of mind, there is a secondary concern hiding behind the figures on testing and fatality rates. The secondary concern is, of course, its effect on the economy. As many organizations are forced to pivot to a distributed model in order to keep their teams healthy in the wake of the coronavirus, the concern then becomes; how do I keep my team productive?

To mitigate the economic effects of the new global pandemic, learning to effectively manage a remote team should be top of mind for every business leader.

Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.