Funnel Radio Channel
Why be a lone ranger with a surly sidekick when you could be part of a family.

Why be a lone ranger with a surly sidekick when you could be part of a family.

October 19, 2020

Behind the Mic - Be part of our supportive family

Let's talk about television families.

The good:
The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families

Then the not so good but lovable
Bluth, Simpson, Griffin, Bunker, Bundy, Belcher

And the bad.
Soprano, Ewing, Roy, Dutton, Carrington, House of Lannister, and Fisher Families

When we talk about the Lone Ranger, yes, he had one support team member, surly as he could be from time to time. I'm sure he also shook his head at the guy he worked with at how ridiculous and helpless he could be.

Now suppose instead, there was a group of equally intelligent, enthusiastic, genuine, articulate people that wanted you to succeed and that you wanted to succeed.  If there was a plan in place for all to support and succeed with minimal effort, wouldn't that be appealing?

What if there was a small group comprised of fans of all of you, and with skills - big skills - to share your podcast content with new audiences? Now you are no longer a Lone Ranger with a surly assistant, you are part of  supportive podcast family cheering you on and talking about you everywhere - to NEW people. Cool, huh?

I've run across pod squads, LinkedIn link pods and more. They are heavily vetted, and require that the members each promote each others' posts EACH day. that's a lot, especially if you are in more than one because you want the shares to be thoughtful.

Think of Funnel Media Group as your hand-selected Link Pod. Setting up some of the rhythmic routines of sharing frees you up as the outstanding host to personally connect with commenters, listeners, fans, guests, prospects. Our job is to keep the audience growing through the good social media ju-jus with honest, organic posts. 

Get more ideas in this episode and listen to our initiative to wind up the year with a heart - Pause for a Cause.

How to be a Great podcast Host People Will Want to Listen To

How to be a Great podcast Host People Will Want to Listen To

September 30, 2020

Susan Finch on Funnel Radio's Behind the Mic

 

It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them.

Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights.

Both of these issues can be hedged off with a few simple tips.

 

 


Funnel Radio ChannelFunnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

Why Podcasts Fail to Get Beyond the 8th Episode

Why Podcasts Fail to Get Beyond the 8th Episode

September 8, 2020

880x498-tweet-funnel-radio-Jim-Paul.png

There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast.  Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.

This week’s Behind the Mike with Jim and Paul

Paul Roberts is the founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 


Funnel Radio ChannelFunnel Radio Channel's Behind the Mic is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

How To Get More Listeners for Your Podcast

How To Get More Listeners for Your Podcast

August 25, 2020

Susan Finch and Paul Roberts on Behind the Mic

Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.

But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans.

Read the rest of this entry »

How to be a Great and Memorable Podcast Host

How to be a Great and Memorable Podcast Host

August 12, 2020

Susan Finch on Behind the Mic

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.

 

Ten Steps to Start a Podcast in Two Weeks

Ten Steps to Start a Podcast in Two Weeks

August 4, 2020

tweet-behindthemic-20200723.png

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.


Funnel Radio ChannelFunnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

How to Get a Guest for Your Podcast

How to Get a Guest for Your Podcast

July 21, 2020

880x498_tweet_funnel_radio_mckinneya5cht.png

 

Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

Read the rest of this entry »

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

July 13, 2020

tweet-behindthemic-2020709.png

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

Read the rest of this entry »

Learn About the Many Types of Popular Podcasts

Learn About the Many Types of Popular Podcasts

July 6, 2020

 880x498-tweet-podcast-types.png

There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

Read the rest of this entry »

Podcasts are the Number One Source for Multi-Use Content

Podcasts are the Number One Source for Multi-Use Content

June 30, 2020

880x498-tweet-Podcasts-About-Source-of-Content.png

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

Read the rest of this entry »

Play this podcast on Podbean App