Funnel Radio Channel
How to Get a Guest for Your Podcast

How to Get a Guest for Your Podcast

July 21, 2020

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Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

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How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

July 13, 2020

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We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

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Learn About the Many Types of Popular Podcasts

Learn About the Many Types of Popular Podcasts

July 6, 2020

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There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

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Podcasts are the Number One Source for Multi-Use Content

Podcasts are the Number One Source for Multi-Use Content

June 30, 2020

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Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

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Balancing the Rise of the Cost of Marketing with a Smaller Staff

Balancing the Rise of the Cost of Marketing with a Smaller Staff

June 5, 2020

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The demands on marketing are increasing exponentially.   Technology and AI are opening new lead gen, and branding opportunities, finding staff to use the technology is outgrowing a company’s ability to pay for them.  Our guest is Stacy Gentile, partner at Martivia.  This program is for C-Level Executives and Marketing Management.

About Martivia: Marketing on Demand


Funnel Radio Channel Funnel Radio Channel is hosted by James Obermayer, which is a program   on the Funnel Radio Channel.    

Narrowcast Podcasting for B2B Marketers

Narrowcast Podcasting for B2B Marketers

May 27, 2020

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B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This program’s audience is every B2B marketer.

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Predictions for Post Pandemic Business

Predictions for Post Pandemic Business

April 29, 2020

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We’d all like to know the immediate future. Marketing veteran Darryl Praill predicts what will occur in the world of sales in this episode of Funnel Radio. This short episode is for C-Level executives, specifically sales managers and salespeople.

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This Exciting Time in Marketing is What You Were Hired to Do

This Exciting Time in Marketing is What You Were Hired to Do

April 6, 2020

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Yeah, yeah these are difficult times, but marketers are always faced with difficult times.  It is every marketer's job to over-come difficult times, be it market crashes, governments that stop buying, recessions, product failures, competitors, international meltdowns, hurricanes, tornadoes. 

As marketers, we've been there and done that and always found a way to recover because that's what we do.  That's why we were hired. We perform in the most difficult of times.  During this show Matt Heinz talks about:

  • "These are the times," Matt says, "Where there is a separation of marketers who understand what it is to create a market versus those in it for the quick win."
  • This is a time for great examples of empathetic and generous brands to create value
  • We will look back in six months and see those marketers that were investing in their future or which were fearful of their present
  • Will you accept your responsibility to rebuild your business?  Your country?  Will you be yourself, which is the builder of wealth for your company or just go after the quick win and abandon your principles?

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How to Manage Teams Remotely – PSA from David Kreiger

How to Manage Teams Remotely – PSA from David Kreiger

March 23, 2020

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Pivoting to Remote Work: How to Keep Your Team Healthy and Productive in the Wake of Coronavirus

David Kreiger, President of SalesRoads, shares his advice on how to manage your teams remotely. Kreiger has successfully used this as his business model for 13 years and has advice for large and small businesses that are confronted with this challenge.

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The Magic of Podcasting Is in Storytelling

The Magic of Podcasting Is in Storytelling

March 4, 2020

Before books and before drawings on cave walls, there were stories. Stories of the human struggle—maybe heroic stories, personal trials, or business successes and failures that draw in listeners. When someone says they have a story to tell, others grow quiet, shift their gaze to the storyteller, and wait for what comes next. It’s a natural yearning to hear something that hasn’t been shared very often.

Yes, each of us has a thousand stories. Since getting into the business of producing podcasts, I have found that podcasting and broadcasting, in general, are a natural medium for storytellers.

For this podcast on the Funnel Radio Channel, we discussed the importance of storytelling in radio podcasting.  We know instinctively that anecdotes fuel conversation, and Darryl Praill, CMO of VanillaSoft and the host of INSIDE Inside Sales, called into the program and talked about how the beginning of each of his podcasts generally starts with a personal story of his own. He then explained how that story is interwoven with the interview of his guest.

Jeanne Hopkins, CMO of Lola.com, called into the show talked about her podcast, Table Fries, where she interviews the women in her company. Jeanne says she doesn’t tell stories herself. Instead, she likes hearing the stories of the women in the company: how they came to be a part of Lola, what they’re doing now, and what they want to accomplish.

Susan Finch, VP of Operations at the Funnel Radio Channel, talked about the joy of storytelling and its impact on the listener and the storyteller. Susan has been involved in several thousand podcasts on the channel and she said that in the process of telling a story the storyteller becomes animated and it becomes something the audience follows and enjoys.

There is something about two people brought together in a podcast, maybe separated by hundreds or thousands of miles, who discuss the problems and challenges of the day. When these thoughts are shared with thousands of others who seek to know how to overcome their own tests, it becomes personal for everyone.

While many people hope their podcast will relate to people—maybe establish their own thought leadership or enhance their personal brand or the brand of the company—most of them realize after they get into it that it’s all about storytelling.  It’s personal and compelling, sometimes humorous, and often entertaining, but seldom dull.

Today, there are official storytellers employed by companies to promote the art of storytelling in business. Some courses and workshops teach people what they already know deep down inside: people thrive on stories.

In business, old salespeople have taught young salespeople that the secret to success as a salesperson is the ability to tell a credible story about themselves or maybe about their products and services. And now, young marketers are finding out that podcasts are a natural medium for them and their companies.

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Funnel Radio Channel Funnel Radio Channel is hosted byJames Obermayer, which is a   program on the Funnel Radio Channel.    

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