November 11, 2020
Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away.
You can listen, or just jump to this list without the logic behind it:
- Review all posted episodes for typos, check links.
- Review your music, commercial, intro, outro. Is it time to freshen them up?
- Is host info still current?
- Verify your host and team have added to their LinkedIn profiles.
- Can you do a few recap episodes - highlight reels to save production time during the holidays and year-end?
- If these are in a drip campaign, test each drip, links, graphics to make sure they all work.
- How does your show look in all the podcast venues?
- Have you missed any or have new ones been added like Podchaser that you want to be listed in - it's free.
- What about a "tell us your favorite episode" contest on social. Have them tell you a quote and a timestamp from an episode. Give out show swag. T-shirts, caps, etc.
- Look at your stats and do a post on the top episodes for the year and top episodes for all time to link back to them - don't forget to mention those guests, their companies, and THANK THEM!
November 4, 2020
You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers.
If you do need to move your show and this list is too daunting, reach out to [email protected] - The team at Funnel Media Group can help you with this transition so nothing is missed.
September 30, 2020
It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them.
Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights.
Both of these issues can be hedged off with a few simple tips.
Funnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel.
August 25, 2020
Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.
But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans.
Read the rest of this entry »
August 4, 2020
Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.
Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.