Funnel Radio Channel
How Podcasting Enhances Personal Branding

How Podcasting Enhances Personal Branding

December 20, 2019


This show focuses on the advantages of personal branding by using podcasting as a medium to reach listeners on an authentic personal basis.  Contributors are Paul Roberts our producer/ station manager of the Funnel Radio Channel shows and Susan Finch, Vice President of Operations at our own Funnel Media Group.  During this program we discuss:

  • The definition of personal branding.
  • Why is it important?
  • How was personal branding done in the past?
  • What makes podcasting the most popular personal branding vehicle?
  • How LinkedIn fits into personal branding.
  • Why a resume is a person’s past performance - what have you done lately?
  • How personal branding is what you carry forward and plan for the future.
  • How podcasts are long-form storytelling media.

 Some Statistics about Podcasting:

  • There are 700,000 active podcasts and more than 29 million podcast episodes.
  • 165 million people (51% of the US population) have listened to a podcast and 32% are monthly podcast listeners 
  • 22% of Americans, about 103 million people are weekly podcast listeners
  • Podcasting has the best engagement rate among any consumption medium including T.V., FM/AM radio, owned music, and steamed music
  • Podcast listeners are 45% more likely to have a college degree and 68% more likely to have a post-graduate degree.
  • Podcast listeners are much more likely to be high net-worth individuals; 37% are more likely to have an income of $100,000+.
  • The podcasting audience is gender-balanced.
  • The average podcast listener listens to 7 different shows in an average week and subscribes to 6 different shows.
  • Weekly podcasts are the most popular for frequency and reach vs. once a month or bi-weekly.


Funnel Radio ChannelFunnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    Funnel Radio Podcast Channel by the Funnel Media Group, LLC

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