This show focuses on the advantages of personal branding by using podcasting as a medium to reach listeners on an authentic personal basis. Contributors are Paul Roberts our producer/ station manager of the Funnel Radio Channel shows and Susan Finch, Vice President of Operations at our own Funnel Media Group. During this program we discuss:
The definition of personal branding.
Why is it important?
How was personal branding done in the past?
What makes podcasting the most popular personal branding vehicle?
How LinkedIn fits into personal branding.
Why a resume is a person’s past performance - what have you done lately?
How personal branding is what you carry forward and plan for the future.
How podcasts are long-form storytelling media.
Some Statistics about Podcasting:
There are 700,000 active podcasts and more than 29 million podcast episodes.
165 million people (51% of the US population) have listened to a podcast and 32% are monthly podcast listeners
22% of Americans, about 103 million people are weekly podcast listeners
Podcasting has the best engagement rate among any consumption medium including T.V., FM/AM radio, owned music, and steamed music
Podcast listeners are 45% more likely to have a college degree and 68% more likely to have a post-graduate degree.
Podcast listeners are much more likely to be high net-worth individuals; 37% are more likely to have an income of $100,000+.
The podcasting audience is gender-balanced.
The average podcast listener listens to 7 different shows in an average week and subscribes to 6 different shows.
Weekly podcasts are the most popular for frequency and reach vs. once a month or bi-weekly.