B2B Podcasts have matured to reach a passionate narrowcast audience. The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters. This program’s audience is every B2B marketer.
This week’s Podcast Guys
Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached a half a million listeners since its inception.
Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.