How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

About Mark Coronna - Chief Outsiders

Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies.  With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.

He is also the host for the radio/podcast The Practical CMO.

Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)

Mark can be reached at [email protected]  612.554.0081, or linkedin.com/in/markcoronna 

Chief Outsiders 

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant.

 Funnel Radio Channel is hosted by James Obermayer, which is a program the Funnel Radio Channel.    

Learn About the Many Types of Popular Podcasts

There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

This week’s Behind the Mike with Jim and Paul

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

Podcasts are the Number One Source for Multi-Use Content

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

Behind the Mic's Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

Read the Transcript (Literal).  You can use quotes but please attribute it correctly to the podcast.

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Narrowcast Podcasting for B2B Marketers

B2B Podcasts have matured to reach a passionate narrowcast audience.  The Two Podcast Guys, Paul Roberts, and Jim Obermayer discuss the differences between broadcasting and narrowcasting and the benefits of narrowcasting for B2B Makreters.    This program’s audience is every B2B marketer.

This week’s Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached a half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

Funnel Radio Channel is a program on the Funnel Radio Channel.  It is hosted by James Obermayer, Paul Roberts and Susan Finch.