Guest: Matt Heinz

Yeah, yeah these are difficult times, but marketers are always faced with difficult times.  It is every marketer's job to over-come difficult times, be it market crashes, governments that stop buying, recessions, product failures, competitors, international meltdowns, hurricanes, tornadoes.  As marketers, we've been there and done that and always found a way to recover because that's what we do.  That's why we were hired. We perform in the most difficult of times.  During this show Matt Heinz talks about: "These are the times," Matt says, "Where there is a separation of marketers who understand what it is to create a market versus those in it for the quick win." This is a time for great examples of empathetic and generous brands to create value We will look back in six months and see those marketers that were investing in their future or which were fearful of their present Will you accept your responsibility to rebuild your business?  Your country?  Will you be yourself, which is the builder of wealth for your company or just go after the quick win and abandon your principles?

“A lot of companies don’t think of marketing as builders of wealth,” says Matt Heinz.  “Marketing done the right way can generate not just sales, not just revenue impact, but significant profit for the organization.” In this fast-paced interview, Matt discusses how marketing acquires the mentality of being a profit center for the company.  He touches on how marketing must foster a culture of revenue responsibility.  He covers: Why the leverage marketing has is enormous Why marketing spends too much time on tactical measurement, not enough time thinking about revenue responsibility Technology is not your strategy, technology is an enabler of your strategy How marketing creates value across the entire funnel not just the top of the funnel The biggest obstacle for most companies to embrace revenue marketing is external, not internal Most marketers think of marketing as the marketing of more: more clicks, more leads, more likes more impressions, and more may not be better About Matt Heinz A prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor but his actionable and motivating takeaways.  Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  Matt restored his 105-year-old historic farmhouse in Kirkland, Washington with his wife, Beth and shares it with three young children, a dog, two rabbits, and seven chickens Matt is the host of Sales Pipeline Radio About Heinz Marketing PIPELINE STRATEGY + MARKETING EXECUTION Grow your B2B business. Increase your pipeline. Reach more of your customers. Heinz Marketing is a B2B marketing and sales acceleration firm that delivers measurable revenue results. Every strategy, tactic, and action has a specific, measured purpose. Most firms focus on their activities. We promote the outcomes. We are sales pipeline strategy people at heart – math marketers and sales strategists who embrace revenue responsibility. We know that what really matters is sales pipeline, closing business and accelerating revenue. Period. Our proven methodology delivers real B2B results based on buyer insights, market-driven best practices, and rapid feedback loop to improve and sustain the results you see.  DEMAND GENERATION  PIPELINE MANAGEMENT  SALES ENABLEMENT  CONTENT STRATEGY  INSIDE SALES EFFECTIVENESS  MARKETING TECHNOLOGY  Heinz Marketing Inc  8201 164th Ave NE #200Redmond, WA98052   877-291-0006  www.heinzmarketing.com Heinz on LinkedIn