Ten Steps to Start a Podcast in Two Weeks

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

How to Get a Guest for Your Podcast

Some say getting a guest for your podcast is easy, some say not so easy.  To understand how to get guests and manage expectations for both guest and host we talked with Sheena McKinney, executive assistant, and producer for Matt Heinz’s popular podcast Sales Pipeline Radio.  McKinney gives us a look behind the mic with guidelines and tips for guest acquisition for podcast producers.

About Sheena McKinney

Sheena McKinney is the Executive Assistant to B2B Influencer (and busy) Matt Heinz, President of Heinz Marketing and host of Sales Pipeline Radio.  She thrives on utilizing both natural and honed people plus, project management skills. For the Heinz Marketing headquarters, Sheena is the glue that holds everything together and one who makes things happen. 

With over 30 years of executive admin experience from a variety of sectors, she brings a wealth of knowledge and experience to help keep everything running smoothly and does it with a smile.  One of her creative outlets (and superpowers) is making events and celebrations special, personal, and memorable.  She is detail-oriented but also creative.  She serves as the Finance, HR, IT, and Facilities Liaison and is the go-to for anything and everything office management and operations related for Heinz Marketing.

Sales Pipeline Radio/Podcast

Sales Pipeline Radio, each week features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity, and conversion of sales pipelines in any industry. SPR covers the entire pipeline– demand generation, lead management, sales effectiveness, technology, and more– all focused on helping you find, manage, and win more business. 

Sales Pipeline Radio is live on internet radio at 10:30 am PT time each Thursday (GMT-08:00) Pacific Time (US & Canada).  The host is Matt Heinz, founder of Heinz Marketing.

Funnel Radio Channel is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

How Hosting a Podcast Helped Mark Coronna at Chief Outsiders

We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market place.  

About Mark Coronna - Chief Outsiders

Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow, and adopt innovative, cost-effective, high return marketing strategies.  With his experience as a Marketing, Sales, and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.

He is also the host for the radio/podcast The Practical CMO.

Coronna has authored over 35 articles and four eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline  (https://contact.chiefoutsiders.com/improving-lead-gen-ebook)

Mark can be reached at [email protected]  612.554.0081, or linkedin.com/in/markcoronna 

Chief Outsiders 

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with 70 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 850 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past six years by Inc. Magazine as one of the 5,000 fastest-growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant.

 Funnel Radio Channel is hosted by James Obermayer, which is a program the Funnel Radio Channel.    

Learn About the Many Types of Popular Podcasts

There are many types of Podcasts, from drama to advice, and brand building to training. The behind the Mic Guys, Paul Roberts and Jim Obermayer, discuss the many types of podcasts that are popular with listeners.  This is for marketing and sales management in B2B companies.

This week’s Behind the Mike with Jim and Paul

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 

Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

Podcasts are the Number One Source for Multi-Use Content

Marketers crave content, they are desperate for content, sometimes too desperate.  For this episode, the Behind the Mic Guys talk about why podcasts are the largest available source of content.  This podcast is for anyone that wants to offer insincere, storytelling, testimonial building, brand building, authentic content that can be used in 16 ways. 

Behind the Mic's Podcast Guys

Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception.

Paul Roberts, founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern, California with over one million listeners a year.

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