Programs for sales management, marketing management, account-based marketing, marketing automation, CRM use and application, inside sales tips, and revenue marketing management. About half of the episodes are specials from “Behind the Mic,” with a focus on podcast production and distribution strategies.
Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free tools, tips and ways to build your listenership and expand your audience demographics.
Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode:
Using Playlists to increase your exposure in the podcast venues including Spotify, Apple Podcasts/playlists, Podchaser, and the rest that give you that option.
Using Podcast venue profiles to engage with a new audience, in particular Podchaser's creator and claim your podcast feature. There are so many ways just on Podchaser's site. By registering, you are able to make the news feed with your activity including Trending lists - How can you create a list that isn't just, "listen to me! Listen to me!"?
If you need help cultivating these lists, at least to start, contact Susan Finch at Funnel Media Group.
Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 tips you can start right away.
You can listen, or just jump to this list without the logic behind it:
You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platform went away or stopped being as effective, whatever the reason there's a need for a move. But there are some different types of moves. This episode is going to cover what you need to be aware of, how you can prep, and how you can avoid getting missed listeners and losing all your subscribers.
If you do need to move your show and this list is too daunting, reach out to [email protected] - The team at Funnel Media Group can help you with this transition so nothing is missed.
Let's talk about television families.
The good:
The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families
Then the not so good but lovable
Bluth, Simpson, Griffin, Bunker, Bundy, Belcher
And the bad.
Soprano, Ewing, Roy, Dutton, Carrington, House of Lannister, and Fisher Families
When we talk about the Lone Ranger, yes, he had one support team member, surly as he could be from time to time. I'm sure he also shook his head at the guy he worked with at how ridiculous and helpless he could be.
Now suppose instead, there was a group of equally intelligent, enthusiastic, genuine, articulate people that wanted you to succeed and that you wanted to succeed. If there was a plan in place for all to support and succeed with minimal effort, wouldn't that be appealing?
What if there was a small group comprised of fans of all of you, and with skills - big skills - to share your podcast content with new audiences? Now you are no longer a Lone Ranger with a surly assistant, you are part of supportive podcast family cheering you on and talking about you everywhere - to NEW people. Cool, huh?
I've run across pod squads, LinkedIn link pods and more. They are heavily vetted, and require that the members each promote each others' posts EACH day. that's a lot, especially if you are in more than one because you want the shares to be thoughtful.
Think of Funnel Media Group as your hand-selected Link Pod. Setting up some of the rhythmic routines of sharing frees you up as the outstanding host to personally connect with commenters, listeners, fans, guests, prospects. Our job is to keep the audience growing through the good social media ju-jus with honest, organic posts.
Get more ideas in this episode and listen to our initiative to wind up the year with a heart - Pause for a Cause.
It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them.
Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights.
Both of these issues can be hedged off with a few simple tips.
Funnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel. 
There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast. Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.
This week’s Behind the Mike with Jim and Paul
Paul Roberts is the founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year. Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies. FMG has reached half a million listeners since its inception.
Funnel Radio Channel's Behind the Mic is hosted by James Obermayer, which is a program on the Funnel Radio Channel.
Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.
But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans.
This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.
Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.
Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.
