Brian Smith Jr recently shared that the biggest mistake he’s ever made in his sales career was trying to master every aspect of selling. Can you relate? Do you find yourself frustrated by your lack of knowledge? Do you think you’re that close to being a sales rockstar if you just knew a little more, or read another book, or watched another video? Perhaps you already know more than you need. Check out Brian’s epiphany and learn how it changed his life. It just might impact you the same way.
10:30 am Data Dump by Lead Genius on SMLA Radio with host, Mark Godley @leadgenius
Guest: Maria Grineva, CEO and Co-Founder at Orb Intelligence Topic: Don’t Take the Money! A Deep Dive into a Self-Funded Start Up
For the November 2018 episode of Data Dump, Mark Godley, CEO of LeadGenius, chats with Maria Grineva, CEO and Co-Founder at Orb Intelligence, about her experiences as a serial entrepreneur in the data space over the last decade. What sets Maria apart from the pack is that she has built her companies without venture capital funds. This has allowed Maria to create companies at her own pace, grow organically and create products that she and her team have complete control over. Maria has a perspective on the industry that we all wish we had...pure and free! Join us this month to get the scoop on how Maria is growing and expanding Orb Intelligence on her own terms.
11:00 am Pac: CRM Radio by Goldmine with host, Paul Petersen @goldminecrm
Guest: Dave Charest, content marketer | speaker | indie artist Topic: Want to create better content? Start here.
What have you learned about Buyer Enablement, beyond the evolution of Sales Enablement? Some of the discussion included these points:
The sales people need to see how the buyers are responding to what they are doing.
What do buyers really want from salespeople? Well, we're not doing a very good job of getting them what they truly want.
If we're going to enable our salespeople, we need to ENABLE them to help the buyer. If they can't, we are failing at Sales Enablement.
The old sales training techniques no longer work. The role of the sales person has shifted over the past two years. Sales people are an information conduit to allow the buyer to preview what they may need. They almost become a concierge. It becomes a service role. Sales people have to evolve.
Do Sales & Marketing need to be aligned? You'll have to listen to find out.
Susan's guests today are Orrin Broberg, CEO/President, Modus and Alice Heiman of Alice Heiman, LLC and co-founder of Tradeshow Makeover.
12:30 pm Pac: WVU Marketing Communication Today with host, Matthew Cummings @wvutoday
Guest: Dan Hill, CEO, Hill Impact Topic: Brands in Motion: How to Evolve Using a Value and Data-driven Approach
In this podcast, listeners will take away practical guidance on cultivating a unique brand identity in the modern landscape. Emphasizing the importance of being a brand "leader" instead of a "manager," Dan Hill, CEO of Hill impact, offers valuable tips to modern branding strategies using data-driven insights without losing sight of organizational value.
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